When it comes to generating revenue off your apartment & hotel pool facility there are a few considerations to keep in mind. Below are three different aspects that have the ability to generate an income off your commercial pool and spa.
When thinking about pool events or special programs to bring customers in, your goal should be related to creating an experience that will be memorable to your potential customers that will set you apart from your competition. An example of this would be advertising a slogan such as “Did you know that Santa can swim? Now when Santa pays a visit for holiday parties over the festive season, hire someone who will dress up in a Santa outfit and get into the pool with the kids and pose for pictures.
Host Birthday Pool Parties
Birthday pool parties are also an excellent form of boosting an income off your water features. Parents are willing to pay for convenience and value when it comes to birthday parties. Think about packages that will include swimming, food, room rental along with themed decorations.
Another easy way to bring in revenue for a commercial pool would be to include aquatic, specialized fitness classes that can also contribute to a wonderful difference in your community.
Ideas around these fitness classes can include water classes for cancer survivor groups or maybe expectant or new mothers. These types of people are typically facing physical changes that are significant and they often feel uncomfortable to participate in classes around other people. These specialized classes provide a safe and supportive environment which can contribute to a healthy body and mind.
Another fantastic way to generate a new income would be to offer scuba classes or kayak clubs. Just remember that these types of activities take up a large portion of your pool service time, so you should rather consider offering these activities in slow times such as very early in the morning or on Sundays before the pool is opened up to the public for swimming. The clubs will pay you a set fee for the space and your profit increases as the staffing requirements are low.
Over and above specialized options, consider the benefits behind making your aquatic facility a place for general fitness, safety and health by adding in a few dry options. Use deck or classroom space and partner up with the American Red Cross to offer community classes such as first aid, baby-sitting and CPR.
The last bit of advice on special programming would be to use “teaser classes.” Parents who wait for their children during swimming lessons are a fantastic target. When they decide they would like to find out more about your classes on offer, register them for the upcoming classes.
Commercial Pool Sponsorships And Partnerships
Create inexpensive and simplistic sponsorships and business partnerships for all your operations, classes and camps. It is more than likely that entities such as the local banks in your area would be more than willing to sponsor swimming lessons for around $2 for each child. This sponsorship type keeps the fees at an affordable rate for your customers and you will be able to generate a much bigger income.
In addition, it may be a good idea to find sponsorship for your lifeguard uniforms. For a small fee you can place an appropriately sized and tasteful sponsorship logo on the uniforms.
Hotel Pool Service Donation Support
In-kind support and donations can offer valuable revenue. Hotels present a great opportunity to host events and show faith in the company sponsoring the hotel pool and spa. It is important that you realize just like a partnership that this will be a two-way venture. Offering free passes for the pool is a fantastic incentive. However, make sure these free passes are not attached to BOGO (buy one get one) free or limiting when the recipients are able to redeem these tickets.
Another good way to use donations would be to frequent local schools and offer water safety tips and then hand out tickets to come to your facility. This can also be done in apartment pool service areas for the local residence who would like to teach their kids how to swim. These pool service donations are a great way to increase your customers and in the end generate a far bigger income. When these people do visit your facility you are able to encourage them to purchase a package for a birthday party or sign up for a fitness class.
When it comes to searching for innovative and new methods to generate revenue for your water features or commercial pool, be willing to embrace diversity and change. Make sure you keep an eye out for current and upcoming trends. Be active in keeping up your advertising and keep in mind these three important tips:
•Programming has to be value-packed and of a high quality. Strive at making events and classes memorable.
•Search for new and innovative methods to add value to your services.
•Create more awareness through partnerships, sponsorship’s and donations. Use original ideas to encourage the public to come through your doors, and then make sure you are able to advertise everything your facility has to offer.